This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) in the context of the provision of our services as well as within our online offering and the associated websites, functions and content as well as external online presence, such as our social media profile (hereinafter collectively referred to as “online offer”). With regard to the terms used, such as “Processing” or “controller” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Types of processed data

– Inventory data (e.g., personal master data, names or addresses).
– Contact details (e.g., e-mail, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., visited websites, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of persons affected

Visitors and users of the online offer (in the following we refer to the affected persons as “users”).

Purpose of the processing

– Provision of the online offer, its functions and content.
– Answering contact requests and communicating with users.
– Security measures.
– Range measurement/marketing

Used terms

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered identifiable who is directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or can be identified into one or more characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
“Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term goes far and includes practically every handling of data.
“Pseudonymous” means that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning the performance of work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of the processing of personal data.
Processor an interconnected person, public authority, agency or other body that processes personal data on behalf of the controller.

Relevant legal bases

According to Art. 13 GDPR, we inform you of the legal basis of our data processing. For users outside the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, if the legal basis is not mentioned in the data protection declaration, the following:
The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR;
The legal basis for the processing for the performance of our services and the implementation of contractual measures as well as answering inquiries is Art. 6 (1) (b) GDPR;
The legal basis for the processing for the fulfillment of our legal obligations is Art. 6 (1) (c) GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.
The legal basis for the necessary processing to perform a task in the public interest or in the exercise of official authority vested in the controller is Art. 6 (1) (e) GDPR.
The legal basis for the processing to safeguard our legitimate interests is Art. 6 (1) (f) GDPR.
The processing of data for purposes other than those for which it was collected is determined in accordance with the specifications of Art. 6 para. 4 GDPR.
The processing of special categories of data (according to Art. 9 para. 1 GDPR) is determined according to the specifications of Art. 9 para. 2 GDPR.

Security measures

In accordance with the statutory requirements, we take appropriate technical and organizational measures for the rights and freedoms of natural persons, in accordance with the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, securing availability and separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data hazards. Furthermore, we take into account the protection of personal data already during development, or Selection of hardware, software and procedures, according to the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with processors, joint controllers and third parties

If we disclose data to other persons and companies (processors, joint controllers or third parties) within the scope of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if the transfer of the data to third parties, such as to payment service providers, is necessary for contract performance), users have consented, a legal obligation, this, or this, or this.
If we disclose, transmit or otherwise grant access to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, based on a basis corresponding to the legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation), or in the context of the use of third-party or disclosure services, or Transmission of data to other persons or companies takes place only if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractual transmission, we process or have the data processed only in third countries with a recognised level of data protection, which include US processors certified under the “Privacy Shield” or on the basis of special guarantees, such as contractual obligations by so-called standard protection clauses of the EU Commission, the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission).

Rights of the persons concerned

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as for further information and a copy of the data in accordance with legal requirements.
In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with the statutory provisions, you have the right to demand that the data concerned be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the statutory requirements.
You have the right to demand that you receive the data concerning you, which you have provided to us, in accordance with the legal requirements and to request their transmission to other persons responsible.
You also have the right to lodge a complaint with the competent supervisory authority in accordance with the legal requirements.

Right of withdrawal

You have the right to revoke given consent with effect for the future.

Right of objection

You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. The objection may be made in particular against the processing for direct marketing purposes.

Cookies and right to object to direct marketing

Cookies are small files that are stored on the user’s computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. As temporary cookies, or “Session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved if the users visit them after several days. Likewise, such a cookie may store the interests of users, which are used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the person responsible for the online offer (otherwise, if they are only their cookies, one speaks of “first-party cookies”).
We may use temporary and permanent cookies and clarify this in the context of our privacy policy.
If we ask users to give us consent to the use of cookies (e.g. within the scope of a cookie consent), the legal basis for this processing is Art. 6 para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users are based on our legitimate interests (i.e. Interest in the analysis, optimization and economic operation of our online offer in the sense of Art. 6 para. 1 lit. f. GDPR) or if the use of cookies is necessary to provide our contractual services, acc. Art. 6 para. 1 lit. b. GDPR, or if the use of cookies is required for the performance of a task that is in the public interest or in the exercise of public authority, according to Art. Art. 6 (1) (E) GDPR, processed.
If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offer.
A general objection to the use of cookies used for online marketing can be declared in a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ . Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all functions of this online offer may then be used.

Deletion of data

The data processed by us will be deleted in accordance with legal requirements or their processing is restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its purpose and the deletion does not conflict with any statutory retention obligations.
If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as possible as soon as possible, an action to cooperation on your part (e.g. consent) or any other individual notification is required.

Business-related processing

In addition, we process
– Contract data (e.g., subject matter of the contract, duration, customer category).
– Payment data (e.g., bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers as part of the ordering processes in our online shop, in order to provide them with the selection and ordering of the selected products and services, as well as their payment and delivery, or Execution.
The data processed includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, prospects and other business partners. The processing takes place for the purpose of providing contractual services within the scope of the operation of an online shop, billing, delivery and customer service. We use session cookies for the storage of shopping cart contents and permanent cookies for the storage of the login status.
The processing takes place to fulfil our services and to carry out contractual measures (e.g. Execution of order transactions) and to the extent that it is required by law (e.g., legally required archiving of business transactions for trading and tax purposes). The information marked as necessary for the establishment and fulfilment of the contract is required. We disclose the data to third parties only within the scope of delivery, payment or within the scope of the legal permissions and obligations, as well as if this is done on the basis of our legitimate interests, about which we inform you in this privacy policy (e.g., towards legal and tax advisors, financial institutions, freight companies and authorities).
Users can optionally create a user account by allowing them to view their orders in particular. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax reasons. Information in the customer account remains until its deletion with subsequent archiving in the case of a legal obligation or our legitimate interests (e.g., in the case of legal disputes). It is the responsibility of the users to secure their data before the end of the contract upon termination.
We store the IP address and the time of the respective user action as part of the registration and re-registration process as well as use of our online services. The storage takes place on the basis of our legitimate interests, as well as the user in protection against misuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.
The deletion takes place after expiry of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations arising from contracts with customers), whereby the necessity of retention of the data is checked every three years; in the case of retention due to legal archiving obligations, the deletion takes place ins.

Online presences in social media

We maintain online presences within social networks and platforms in order to communicate with the active customers, interested parties and users and to inform them about our services there.
We would like to point out that users’ data can be processed outside the space of the European Union. This can cause risks for users, because, for example, the enforcement of the rights of users could be made more difficult. With regard to US providers certified under the Privacy Shield, we would like to point out that they are committed to comply with EU data protection standards.
Furthermore, the data of the users is usually processed for market research and advertising purposes. For example, usage profiles can be created from usage behavior and resulting interests of the users. The usage profiles can be used, e.g. to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
The processing of the users’ personal data is based on our legitimate interests in effective information of users and communication with the users in accordance with the users. Art. 6 para. 1 lit. f. GDPR. If the users are asked by the respective providers of the platforms for consent to the per-written data processing, the legal basis for the processing is Art. 6 (1) (a.), Art. 7 GDPR.
For a detailed description of the respective processing and the opt-out options (opt-out), we refer to the information provided by the providers linked below.
Even in the case of requests for information and the assertion of user rights, we would like to point out that these can be asserted most effectively by the providers. Only the providers have access to the user’s data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
– Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on the basis of an agreement on common processing of personal data – Privacy Policy: https://www.facebook.com/about/privacy/, specifically for pages: https://www.facebook.com/legal/terms/information-about-page-insights-data , Opt-Out: https://s://www. //ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant? id-a2zt0000000GnywAAC&status-Active.
– Google/ YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant? id-a2zt000000001L5AAI&status-Active.
– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/.
– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/en/privacy, opt-out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/pn? id-a2zt0000000TORzAAO&status-Active.
– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/Optimum/ Opt-Out: https://about.pinterest.com/en/privacy-policy.
– LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting opt-opt-out, Privacy Shield: https://www.privacyshield.gov/participant? id-a2zt0000000L0UZAA0&status-Active.
– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/ Opt-Out: https://privacy.xing.com/en/data protection declaration.
– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.
– Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/ Opt-Out: https://soundcloud.com/pages/privacy.